People expect information at the tap of a finger - if they don’t find what they’re looking for there, they’re moving on.

'Mobile Friendly Design', or ‘Responsive Design’ are terms used in the web world that mean your site adjusts to whatever size of screen it’s loading on, by adapting the elements to suit the space.

If your site isn’t mobile friendly, people are 5x more likely to leave.

- Google

The goal is a seamless, consistent experience wherever people are opening your page. Your customer on a tiny little phone will be able to find what they need with the same ease as the one on an oversized desktop computer.

A lot of websites in the agriculture industry are cluttered and  do not work well on mobile phones. Slow load times, pinching and zooming, a confusing navigation, unclear messaging, a complicated purchase process - these points of friction all lose people.

However, this means a well designed online presence gives you an instant advantage and allows you to stand out from the competition.

Searches from mobile devices make up 63% - and counting - of all searches.

- Google

The fun part comes when you can add special touches to make these different experiences special - as simple as a ‘Call Now’ button that only shows up when the customer is on a mobile phone. I call these little thrills - a technical term. When a website functions well, your user probably doesn’t notice - but it increases their trust in your business, and they enjoy their experience.

The last couple years have really shifted how we do business, in a way we wouldn’t have expected. But we can turn this into an advantage, crafting an online presence that showcases your offerings and provides the same experience for the buyer 500 km away as the one down the road.